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new year, new practices

greetings!  2013 is here.  isn’t that kind of crazy to think about?  i still remember ringing in 2000…i used my fake id to get into moondogs with a bunch of girlfriends who also used their fake ids (or maybe pass backs) to get in.  that was the bar in buckhead we would frequent when we were home from college, in no small part to them going pretty easy on ids.  it was always some kind of urban lore that there was this one fraternity at georgia tech that moondogs owed so much of their revenue to, they hung a composite on the ceiling of one of the bars.  WHO KNEW i would later be married to one of the faces on that composite.

life is funny.

life is also funny in the way that when i started calliespondence, i never really imagined how it would go.  i truly thought it would be a success if i could end up in the black on every order.  first it was just my loyal friends placing orders, then friends of friends (most of whom then became friends) and maybe one more degree, sometimes.  every so often, i would get a random inquiry and think it was SO CRAZY.  i mean, i could not believe that anyone i didn’t know would want to order from me.  with the opening of the etsy shop in 2012 and now printing my logo and website on the back of every card, i correspond with people that i’ve never met for most of the time i’m working now.  it is amazing to me, and not one bit lost how incredibly blessed i have been to stay busy doing what i love.  when i envisioned calliespondence, i just wanted it to be a little something i could do while kids were napping or at preschool or off to bed at night.  i never imagined i would even be close to working at capacity for those hours, and to need more time.  but you see, more time doing calliespondence would mean less family time.  and there is no amount of coin that is worth that, especially while these little people are little for just a fleeting moment.  so friends, i am going to have to introduce some new initiatives for 2013!  some of you might not like them, because it does involve saying “no” a little.  i know i’ve talked here before about how saying no is crazy hard for me.  i’m getting better at it though…

here goes.  don’t hate me. :)

ORDER MINIMUM:  the minimum for any single order is $50, with no exceptions.  that means if you need to order calling cards let’s say, they are $1/per.  you will need to order 50 qty. of one kind to meet the minimum – you cannot order 25 of two designs, or add 20 calling cards to a notecard order that is $100.

THERMOGRAPHY: due to the waning availability and slow turn-around time, i am having to discontinue thermography from my offerings.  flitting between a flat and letterpress printer does put enough miles on my car already though :)  i love thermography and will always hold it close to my heart, as it was the very first printing method that calliespondence offered.  this might change at some point, but for now, only flat and letterpress printing will be offered.  economy or luxe.  it won’t be so bad, i promise!

FLAT PRINTED PERSONAL STATIONERY (for grown-ups*): instead of customizing each individual order, i will now be offering three designs of flat-printed personal stationery for adults.  yahoo!  i have hand-picked my favorite three, and will offer them in any colors and liner pattern you so choose.  those elements are always customizable on any calliespondence order, you know.  and from time to time, i may do a limited edition item, which will be all sorts of exciting.  i will still offer custom design for letterpress stationery orders.

* please note that BABY and CHILDREN stationery process will not change.

here are the options for flat printed personal stationery for adults:

1) modern monogram.  one of the first designs i did, and i feel like it still has the same crispness as it did then.

modern monogram 2

modern monogram 1

2) corner script.  fun and fresh.

stationery 2

corner script mockup

3) scallop backer.  i just LOVE the sweetness of this card!  especially paired with the more masculine all caps, sans serif font. (this is a design that was new for holiday 2012, so i only have a generic example – more to come though!)

scalloped notecard

 

INVITATION PRICING:  i absolutely adore designing invitations.  it stems from a deep love of parties in general, and it’s so fun to dive in with a client to brand their party invitation appropriately!  due to the increasing demand, i am having to alter the base invitation price, but the breakdowns will remain the same, as well as the prices of the add-ons.  you can still order any number of invitations that you need (even if it’s…32!).

pricing for flat printed invitations with envelopes in color of your choice:

15-25: $3.50/per

26-50: $3.00/per

51-100: $2.75/per

101 and up: $2.50/per

add-ons:

+ pre-printed envelope liners: +$1.00/per

+ custom designed envelope liners: +$1.50/per

+ invitation back printed: +$0.50/per

+ cardstock backer: + $0.50/per

+ return address label: +$0.50/per

+ wrap-around ribbon: +$0.50/per

…and i think that covers it!  man – these aren’t even resolutions and i’m worn out.  enough change for one day.  i’ll be back next week with some regular blog programming (remember that?!) and definitely some tidbits!   i have lots backed up from crazed holiday months…

happy new year!!!!

xoxo

policy changes

times, they are a-changing here at calliespondence.

when i first started out doing stationery in late 2009, it was a side gig to my “real” job, which was being a marketing manager for a design firm.  i had just a handful of what i affectionately call ‘clients,’ which was really a group comprised of my close friends that were sweet enough to let me design their birth announcements, wedding invitations and stationery in an attempt to build up my portfolio.  god love ‘em, i had no idea what i was doing – but they were so forgiving, in the way that good friends are.  i am supremely indebted to that group of folks and will never forget the way they embraced this new venture of mine…i really have the best friends.

time went on, and friends of my friends started calling (er, emailing but you know what i mean).  and then friends of their friends who received invitations or announcements of mine, and then people who found me on the internet, blog, and so on.  i started to get busier and busier, and as fate would have it, the corporate job went away (a mere seven weeks before i was set to deliver rinne…but that’s a story for another time!) with the decline of the economy.  i actually kept expecting the stationery biz to dry up too, what with people still hurting financially and it being somewhat of a luxury item…but i have yet to see it.  i am so blessed to be busy.
but i am also blessed to be able to now stay home with these two wonderful children of ours, who require and deserve a lot of attention.  i only do stationery work during naptimes, preschool and after they go to bed at night.  as a result, i’ve been staying up pretty ridiculous hours (let’s just say i usually go to sleep when it’s already the next day).   i have always been a night owl, but it’s getting to be a little silly.  so something’s got to give.

for so long, i have been trying to build up my business and portfolio and do new things – i’ve been blindly saying “yes!” without giving a thought to whether it’s something i really want to do, if it fits into the style that i envision calliespondence to have or if i can even make money doing it.  that’s crazy, right?  
the thing is…i simply don’t have time to do that anymore.  so what does that mean?  well, i might say no to a job every once in awhile if i’m too busy, which is really super very extra crazy hard for me.  i’m just a “yes” person, typical people pleaser, non-confrontational, want to make everybody happy kind of girl.  it’s a terrible and wonderful quality for a business owner to have.  not that i want to be ruthless or shrewd, but it’s no coincidence the most successful women are just that…oh well.  never gonna happen.
i am also going to instate a $50 minimum on any order.  i love working with all of my clients of any shape and size order, but i just can’t spend oodles of time to make a ten-spot anymore.  calliespondence has never been about making a bunch of money because let’s face it – it doesn’t pay many bills around here – but just from a return on time standpoint, i need to invest my energy in jobs that will be profitable. time is money, we all know that.  but time when your children are little is worth a king’s ransom.  
so stay tuned, there might be more changes up ahead as i work towards some kind of a work/life balance…if there is one?  and if you have any tips for being a stay-at-home-but-working-mom…please do share :)
xoxo

holiday cards 2011: pricing

alright, let’s dive into holiday cards again today…and get down to the nitty gritty and talk dollars.

first things first…the BARGAIN.  i just love a good bargain and something tells me you do too. (i mean doesn’t everybody?  yes?)  so, if you place your holiday card order by the end of october, that’s october 31st people, you get a *free* 25 cards included in your order.  and it’s 25 free cards of whatever you order – lined envelopes, with a picture, etc. – no gimmicks.  i would never!  so keep that in mind – it pays to be an early bird.

a few notes about holiday cards:

- format: all of the prices you see here are for flat printed, flat cards.  by “flat cards” i mean that there is no inside…picture and message all on one side.

- additional printing methods: if you would like a price quote for either thermography (raised print) or letterpressed holiday cards, let me know how many you need and what extras you would like (photo, liner, etc.) and i’m happy to work up a price for you!  email me and we can get started.  also, the deadline for placing letterpress / thermography holiday card orders is november 10th…those printing methods need a little more lead time.

- pictures: i offer photo printing and adhering for my clients…not because i don’t like the photo-printed-on-the-card thing, but because i believe calliespondence cards are a little more boutique-y and special, if you will.  and i think if you are going to invest in a more special card, it should look as high quality as possible…and in my opinion, a “real” picture looks nicer than a printed-on-the-card picture.  i’m old school, what can i say.

- turnaround time: if you place your order by the end of october, you will receive your holiday cards in november.  if you place your holiday card order in november, you will receive your holiday cards by the end of the first week in december.  if you place your order in december, i will do everything i can to turn it around as quickly as i can!

- how do i place an order? email me to place an order, or with any questions you may have!

also, to translate the price cards below…
- example of cardstock backer here.
- example of wrap-around ribbon detail here.
- example of wrap-around address label here.

if you need more than 200 cards, let us know and we’re happy to draw up a quote for you.
and with that, i may just put on some bing crosby holiday tune-age while i design some cards for a few early birds later today…
xoxo

invitation pricing

while we’re on the subject of parties…for the longest time, i’ve been quoting all projects on a case by case basis, getting to know exactly what a client needs before providing a price.  and i’m glad to say i’m finally ‘with it’ enough to have concrete pricing done for flat printed party invitations!  flat printing, in my opinion, is wonderful for invitations because you can use as many colors as you wish, and they are always printed on 100 lb. paper so they’re nice and thick on their own.  i’ve been doing loads of baby shower, baptism, birthday party (big people as well as little), engagement party and bridesmaid luncheon invitations and i l-o-v-e it.  getting anything ready for a party is fun to me, so i get all into it and i’m sure my clients think i’m probably going to crash the soiree by the time we’re done.  maybe one day i will, i mean i have all of the info already (kidding!!!!).  alright, here is pricing for invitations! 

it’s more of a menu of options…feel free to mix and match as you please.

if your quantity is 5 through 20…
- flat printed invitation on 100 lb. paper (white or cream) with envelope color of your choice: $3/each
- add envelope liner: + $1/each
- add specialty paper: + $1/each
- add colored cardstock backer behind invitation: + $.50/each
- add ribbon detail: + $.50/each
- add stitching detail: + $.50/each
- add mini card: + $.50/each
- add wrap-around address labels: + $1/each
- add bookplates: + $.75 each

if your quantity is 21 through infinity…(ok not really infinity, but you get the drift)
- flat printed invitation on 100 lb. paper (white or cream) with envelope color of your choice: $2/each
- add envelope liner: + $1/each
- add specialty paper: + $.50 each
- add colored cardstock backer behind invitation: + $.50/each
- add ribbon detail: + $.50/each
- add stitching detail: + $.50/each
- add mini card: + $.50/each
- add wrap-around address labels: + $1/each
- add bookplates: + $.75 each

if you desire invitations printed with thermography or letterpress, i’ll be happy to give you a custom quote based on what you need! just shoot me an email.

happy party planning, y’all.
xoxo